- GM/SVP Business Development
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Informed Decisions Group, Inc. is a full-service behavioral insights firm focusing on shopper insights, customer behavior and market research. Using these tools, IDG measures the behavioral impact on branding, shopping, sell-thru and market structure. Eye-tracking with a multitude of retail and virtual environments lead our innovations in shopper sciences and user interaction for web and mobile applications. Our methodologies apply cohesive quantitative and qualitative designs with proprietary technologies. IDG’s goal is to bring our clients closer to their customers by applying visual, marketing and behavioral sciences. By combining these data points with advanced analytics and examining the changes in customer behaviors, IDG has a 360 degree understanding which our clients can leverage against their competition.
According to McKinsey & Company’92s Global Media Report 2015, global spending on media is forecast to rise to $2.1 trillion by 2019. In North America alone spending is expected to exceed $521 billion dollars this year. These are staggering amounts of money and these amounts don’tRead more »
Every day companies face a variety of marketing challenges that need solutions. Sometimes deciding how to effectively solve them is difficult. Generally, the more complex the challenge, the more elusive the solution can be. For complex marketing problems, research often plays a large Read More
Recently, MarketingSherpa asked consumers how they would prefer to receive communications from brands and retailers. The results of the study showed that only eight percent of respondents didn’t want to receive marketing information, which is good for all marketers, right? Two even more inteRead more »