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Consumer perceptions matter. Whether you are looking at how consumers make routine everyday purchases or how consumers start brand boycotts, it all comes down to what the consumer sees. At Inkblot Analytics, we specialize in state-of-the-art projective techniques that allow us to see the world as consumers see it. By better understanding consumer impressions, we're able to suggest actionable strategies that change perceptions in ways that make a difference to a businesses' bottom line.