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Insight Rabbit delivers actionable insights that power brand growth. Uncover brand and category insights, screen concepts, evaluate and optimize advertising, track advertising performance, and measure brand equity. Insight Rabbit Isn’t just another tech startup- we’re powered by MSW Research and backed by 50 years of research experience, normative data and the most trusted, accurate, and independently validated methodologies available… in fact our Customer Commitment Persuasion measure is proven to be more accurate at predicting sales than any other commonly used metric of brand strength and twice as effective as standard purchase interest questions. About Insight Rabbit. Insight Rabbit was launched to give clients access to best in class methodologies in a simple and intuitive interface that enables you to program a survey in a few minutes and get results in 24 hours for a price that can’t be beat and dashboard deliverables that exceed expectations.