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Insight Strategy Group

Company Description

Insight Strategy Group is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers. Insight’s business savvy team of social scientists melds quantitative muscle with qualitative finesse to meet clients’ strategic challenges. Insight gets to the deeper truth of what drives people and their relationships to brands and opens possibilities for growth. Insight’s services include Thought Leadership Studies; Segmentation/Targeting Strategy; Brand Positioning/Strategy; Brand Tracking; Product Innovation and Development, Pilot/Concept Testing; and Shopper Marketing. Business categories in which Insight specializes include kids (through Insight Kids); media and entertainment; travel & leisure; fashion & retail; consumer products and electronics.

Affiliations:
  • AMA (United States)
  • QRCA (United States)
Company type:
  • Consulting Services
  • Full Service Market Research
  • International Market Research Services
Telephone:
(212) 584-2323
Fax:
(212) 584-2324
Address:
50 Hudson Street
2nd Floor
New York, New York, 10013
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New York
Countries where research is conducted:
United States of America
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Market research Specialties

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