ISG is a consumer research agency combining social sciences and cultural expertise to help brands build impactful experiences for consumers.

About

About
Insight Strategy Group (ISG) is a leading consumer research and strategy agency that combines social science expertise with deep generational, life stage, gender, and cultural understanding to decode consumer behavior, fuel brand growth, and innovate products, services, and content. ISG partners with clients on consumer deep dives, segmentations, brand positioning and tracking, customer experience, concept development and testing, and related needs across the product and content development and marketing lifecycle. ISG serves a broad array of lifestyle industries, including media and entertainment, food and beverage, retail, style, health and wellness, travel and leisure, and consumer technology. ISG and its sister companies MarketCast, Fizziology, and Turnkey Intelligence are business units of MarketCast Group.

Contact Details

Email : Send an email

Telephone : (212) 584-2323

Key Personnel
Arikan Olguner
President
International Capabilities
Social Media
Services

Market Research Specialties

Business Issues

Research Solutions

Brand Research
Brand Research
Brand Research
Brand Research
Consumer Research
Consumer Research
Consumer Research
Consumer Research
International Research
Media Research
Product Research
Product Research
Product Research
Product Research
Product Research
Product Testing
Shopper Research
Advertising Research
International Research
Media Research
Shopper Research
Consumer Research

Research Services

Market Research
Market Research
Market Research
Qualitative Services - Moderating

Industries & Demographics

Demographics - Generations
Demographics - Generations
Demographics - Lifestage
Demographics - Lifestage
Demographics - Lifestage
Airlines
Alcoholic Beverages
Apparel / Clothing / Textiles
Beverages
Cosmetics / Beauty Aids
Exercise & Fitness
Foods / Nutrition
Leisure
Packaged Goods
Personal Care Items
Sports
Technology
Telecommunications
Toys / Games
Travel / Tourism
Gaming / Gamers

Related Services & Software

Analytical Services
Analytical Services
Analytical Services