Insightrix Research Inc. is a full service market research firm, which includes a Software division including Insightrix Communities online software, and a Digital & Web division. The company was established in June 2001 to address the growing demand for research related services via the Internet. Insightrix offers consulting services in study design, questionnaire development, data collection (including online, telephone, mail/fax, and mobile/texting capabilities), qualitative services (including in-depth interviews, in-person focus groups, online bulletin boards, online focus group capabilities, and moderation of community panels), data analysis (including descriptive, inferential, and multivariate analysis), and reporting. The research function is supported by our own call centre, in-house programming for web and software, and an analytics team. We also own and manage the largest Saskatchewan based online research panel, SaskWatch Research®, comprised of over 15,000 Saskatchewan residents, in addition to ManitobaWatch™, composed of over 5,000 Manitoba residents.