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Insightrix Research

Company Description

Insightrix Research Inc. is a full service market research firm, which includes a Software division including Insightrix Communities online software, and a Digital & Web division. The company was established in June 2001 to address the growing demand for research related services via the Internet. Insightrix offers consulting services in study design, questionnaire development, data collection (including online, telephone, mail/fax, and mobile/texting capabilities), qualitative services (including in-depth interviews, in-person focus groups, online bulletin boards, online focus group capabilities, and moderation of community panels), data analysis (including descriptive, inferential, and multivariate analysis), and reporting. The research function is supported by our own call centre, in-house programming for web and software, and an analytics team. We also own and manage the largest Saskatchewan based online research panel, SaskWatch Research®, comprised of over 15,000 Saskatchewan residents, in addition to ManitobaWatch™, composed of over 5,000 Manitoba residents.

  • MRIA-ARIM (Canada)
  • ESOMAR (International)
Company type:
  • Data Collection / Field Services
  • Full Service Market Research
  • Online Panels / Online Communities
(306) 657-5645
(866) 888-5640
1 - 3223 Millar Ave.
Saskatoon, Saskatchewan, S7K 5Y3
Countries where research is conducted:
United States of America, Australia, Canada
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Market research Specialties

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From the blog: Insightrix Blog

5 Questions you can ask to Build a Habitual CXP

Have you ever asked yourself… How do successful companies build customer experience (CX) or user experience (UX) that keeps their customers coming back? What touch points are hooking these people?   Is it their advertising? It isn’t advertising – when was the last ad you... The post 5 Questions

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Create a Customer-centric Journey Map with Qualitative Research

Customer Experience (CX) programs are constantly evolving past solely obtaining data to score or measure a persona or journey-type.   To best map a consumer’s journey, your organization needs to Dive Deep into the different channels you use, all while learning to incorporate new-found insights.

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Saskatchewan Residents’ Thoughts on Brad Wall’s Retirement

PRESS RELEASE: SEPTEMBER 20, 2017 With the Saskatchewan Premier’s recently announced planned retirement from provincial politics, Insightrix was curious to learn how the public feels about his upcoming departure. Between September 12 and 14, we conducted our own independent poll with 800 randomly se

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