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Insightrix Research

Company Description

Insightrix Research Inc. is a full service market research firm, which includes a Software division including Insightrix Communities online software, and a Digital & Web division. The company was established in June 2001 to address the growing demand for research related services via the Internet. Insightrix offers consulting services in study design, questionnaire development, data collection (including online, telephone, mail/fax, and mobile/texting capabilities), qualitative services (including in-depth interviews, in-person focus groups, online bulletin boards, online focus group capabilities, and moderation of community panels), data analysis (including descriptive, inferential, and multivariate analysis), and reporting. The research function is supported by our own call centre, in-house programming for web and software, and an analytics team. We also own and manage the largest Saskatchewan based online research panel, SaskWatch Research®, comprised of over 15,000 Saskatchewan residents, in addition to ManitobaWatch™, composed of over 5,000 Manitoba residents.

Affiliations:
  • MRIA-ARIM (Canada)
  • ESOMAR (International)
Company type:
  • Data Collection / Field Services
  • Full Service Market Research
  • Online Panels / Online Communities
Telephone:
(306) 657-5645
(866) 888-5640
Address:
1 - 3223 Millar Ave.
Saskatoon, Saskatchewan, S7K 5Y3
Canada
Region:
Saskatchewan
Countries where research is conducted:
United States of America, Australia, Canada
see full list »

Market research Specialties

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From the blog: Insightrix Blog

Adobe Poises for the Future

In a recent article by Patrick Seitz, entitled Adobe Systems CEO Touts ‘Textbook Transition’ To Cloud recently published on Investor’s Business Daily, the author got a chance to sit down with the CEO of Adobe Systems (ADBE) and discuss their overwhelming five year success, as... The post Adobe Poise

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Using a Community to Track Emotions During an Election

In a recent article entitled We Made a Facebook Messenger Bot to Track People’s Feelings about the Election looks at how The Washington Post created a bot to track the emotions of a sample group leading up to the election. The bot named Feels was... The post Using a Community to Track Emotions Durin

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What Black Friday and Cyber Monday Have Morphed Into

In a recent article on Digiday.com entitled 5 Charts Showing Why Cyber Monday is Doomed the author Shareen Pathak looks at the changing trends both with the relatively new consumer holiday Cyber Monday and it’s distinction from Black Friday. For many shoppers, Cyber Monday is... The post What Black

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