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Insightrix Research Inc. is a full service market research firm, which includes a Software division including Insightrix Communities online software, and a Digital & Web division. The company was established in June 2001 to address the growing demand for research related services via the Internet. Insightrix offers consulting services in study design, questionnaire development, data collection (including online, telephone, mail/fax, and mobile/texting capabilities), qualitative services (including in-depth interviews, in-person focus groups, online bulletin boards, online focus group capabilities, and moderation of community panels), data analysis (including descriptive, inferential, and multivariate analysis), and reporting. The research function is supported by our own call centre, in-house programming for web and software, and an analytics team. We also own and manage the largest Saskatchewan based online research panel, SaskWatch Research®, comprised of over 15,000 Saskatchewan residents, in addition to ManitobaWatch™, composed of over 5,000 Manitoba residents.
1 - 3223 Millar Ave.
Saskatoon, Saskatchewan, S7K 5Y3
PRESS RELEASE: February 14th, 2017 Words used by Saskatchewan Residents to Describe President Trump In a recent independent poll conducted by Insightrix Research Inc., opinions of Trump are largely negative. When asked what words or phrases first enter one’s mind, common responses include racist, buRead more »
In a recent article entitled 3 Risks of Social Media-only for Building a Branded Community found on Stacy Jackson’s blog the author writes about the place of social media platforms and the importance of an online branded community. Social media platforms are changing and maturing,... The post Why YoRead more »
Early attempts at online and technology driven qualitative research have been successful, but the tipping point seems to be occurring more recently. Driving this evolution are numerous factors such as high speed internet connectivity, video streaming, mobile devices, facial recognition and eye trackRead more »