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Insightrix Research

Company Description

Insightrix Research Inc. is a full service market research firm, which includes a Software division including Insightrix Communities online software, and a Digital & Web division. The company was established in June 2001 to address the growing demand for research related services via the Internet. Insightrix offers consulting services in study design, questionnaire development, data collection (including online, telephone, mail/fax, and mobile/texting capabilities), qualitative services (including in-depth interviews, in-person focus groups, online bulletin boards, online focus group capabilities, and moderation of community panels), data analysis (including descriptive, inferential, and multivariate analysis), and reporting. The research function is supported by our own call centre, in-house programming for web and software, and an analytics team. We also own and manage the largest Saskatchewan based online research panel, SaskWatch Research®, comprised of over 15,000 Saskatchewan residents, in addition to ManitobaWatch™, composed of over 5,000 Manitoba residents.

  • MRIA-ARIM (Canada)
  • ESOMAR (International)
Company type:
  • Data Collection / Field Services
  • Full Service Market Research
  • Online Panels / Online Communities
(306) 657-5645
(866) 888-5640
1 - 3223 Millar Ave.
Saskatoon, Saskatchewan, S7K 5Y3
Countries where research is conducted:
United States of America, Australia, Canada
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Market research Specialties

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From the blog: Insightrix Blog

Riders Fans Have High Hopes for the 2017 Season

When Insightrix asked the people of Saskatchewan for their predictions and opinions on how they think the Saskatchewan Roughriders will do in the 2017 season, it turned out…..     Rider fans have tentative opinions about their roster Twenty-nine percent (29%) agree, either somewhat o

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Support for Legalization of Cannabis

Saskatchewan residents are more likely to support the legalization of marijuana than oppose it. INFORMATION RELEASE: May 26, 2017 In a recent independent poll conducted by Insightrix Research, 58.6% of Saskatchewan residents express support (either strongly or somewhat) for the legalization of canna

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Saskatchewan Data Insider – illegal migrants

Insightrix Research recently conducted an independent survey, using its SaskWatch® Research online panel, to learn Saskatchewan residents’ opinions and thoughts on the question of illegal migration between the U.S. and Canada. In the survey, respondents were asked their opinions regarding the measur

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