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Insightrix Research

Company Description

Insightrix Research Inc. is a full service market research firm, which includes a Software division including Insightrix Communities online software, and a Digital & Web division. The company was established in June 2001 to address the growing demand for research related services via the Internet. Insightrix offers consulting services in study design, questionnaire development, data collection (including online, telephone, mail/fax, and mobile/texting capabilities), qualitative services (including in-depth interviews, in-person focus groups, online bulletin boards, online focus group capabilities, and moderation of community panels), data analysis (including descriptive, inferential, and multivariate analysis), and reporting. The research function is supported by our own call centre, in-house programming for web and software, and an analytics team. We also own and manage the largest Saskatchewan based online research panel, SaskWatch Research®, comprised of over 15,000 Saskatchewan residents, in addition to ManitobaWatch™, composed of over 5,000 Manitoba residents.

  • MRIA-ARIM (Canada)
  • ESOMAR (International)
Company type:
  • Data Collection / Field Services
  • Full Service Market Research
  • Online Panels / Online Communities
(306) 657-5645
(866) 888-5640
1 - 3223 Millar Ave.
Saskatoon, Saskatchewan, S7K 5Y3
Countries where research is conducted:
United States of America, Australia, Canada
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Market research Specialties

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From the blog: Insightrix Blog

Old Spice’s Rebranding Success Story

Tales of rebranding success stories are few and far between, which is what makes the successful ones worth heralding. In an article entitled Which social media marketing lessons can we learn from Old Spice’s rebranding campaign found on the writer Soraya Steen discusses in detail..

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SaskParty Support Tumbles after Unpopular Budget

PRESS RELEASE: April 20, 2017 Voter intent shows, if an election were held today, SaskParty is at the lowest approval level since Insightrix began tracking in 2009. For the first time since being tracked, support for the SaskParty has fallen below 50% in Saskatchewan. Presently, 44%... The post Sask

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Pepsi Advertisement Illustrates the Need for Market Research

In a recent article on the author Thomas Hobbs looks at Pepsi’s recent blunder with a Kendall Jenner advertisement. The author writes, that it all began last year at the Cannes film festival when PepsiCo’s president Brad Jakeman criticized the outdated state of ad... The post Pepsi

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