- Sr. Director Marketing & Sales
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Insights in Marketing (IIM) is a marketing research firm that delivers in-depth and actionable insights so you can have every confidence your decisions are inspired by the consumer voice. IIM’s team has years of client and supplier side experience across many industries and consumer segments. Whether you’re in CPG, durables, beauty, technology, spirits, financial services, retail, travel and entertainment or are focused on learning more about men, women, kids, athletes, business owners or doctors, they’ve done it and want to share their expertise with you. IIM never overdesigns their research approaches. IIM’s research methodologies include in-person qualitative, online and mobile qualitative, quantitative and a mixed method or hybrid research. They get to know your team and brand, what is relevant to your company along with your business goals and design an approach that efficiently and effectively delivers on your needs. The IIM team is counted on to successfully deliver against client objectives. They focus on addressing key issues and are always pushing themselves to deliver the most impactful results.
630 Dundee Road , Suite 300
Northbrook, Illinois, 60062
United States of America, Chicago (IL--IN--WI)
Illinois-based MLS team the Chicago Fire wanted to understand the different segments of the Chicagoland sports market, as well as identify which segments to target and how to appeal to them.<... Read this Case Study
Our client, a large CPG manufacturing company, came to IIM hoping to discover the most effective packaging design for one of its new, all-natural products.
A major appliance manufacturer lacked marketplace differentiation and was looking to create an emotional consumer connection with its target market. As such, it wanted to devise a messaging strateg...Read this Case Study
Social media research and insight is a powerful tool for companies in this day and age, and in 2016, it’s important to understand why. Social Media Examiner found that using social media for marketpla...Read more »
IIM leveraged a combination of observation based research and large quantitative studies to help identify key, unmet consumer needs.Read more »
IIM conducted a series of in-depth, one-on-one interviews and leveraged video-based homework of people performing household chores to identify emotional, meaningful insights.Read more »
Tinesha Craig and Chad Hinkle from Insights in Marketing, LLC’s i-on-Women™ team, won the 2013 best speaker award at the Ninth Annual M2W® – The Marketing to Women Conference.Read more »
Join Insights in Marketing as we partner with 20/20 Research to lead a webinar focused on the benefits of leveraging multiple technology-based tools within a single project to achieve deeper engagemen...Read more »
What do women really want? In today's world, the most common response is "women want to have it all." What does it mean to have it all and is this what women really want? What we found was surprising ...Read more »