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Insights in Marketing

Company Description

Insights in Marketing (IIM) is a marketing research firm that delivers in-depth and actionable insights so you can have every confidence your decisions are inspired by the consumer voice. IIM’s team has years of client and supplier side experience across many industries and consumer segments. Whether you’re in CPG, durables, beauty, technology, spirits, financial services, retail, travel and entertainment or are focused on learning more about men, women, kids, athletes, business owners or doctors, they’ve done it and want to share their expertise with you. IIM never overdesigns their research approaches. IIM’s research methodologies include in-person qualitative, online and mobile qualitative, quantitative and a mixed method or hybrid research. They get to know your team and brand, what is relevant to your company along with your business goals and design an approach that efficiently and effectively delivers on your needs. The IIM team is counted on to successfully deliver against client objectives. They focus on addressing key issues and are always pushing themselves to deliver the most impactful results.

Affiliations:
  • AMA (United States)
  • QRCA (United States)
  • Quirks
Company type:
  • Full Service Market Research
  • Qualitative Research Services
  • Quantitative Research Services
Telephone:
(847) 853-0500
Fax:
(847) 853-0505
Address:
630 Dundee Road
Suite 300
Northbrook, Illinois, 60062
United States of America
Metropolitan Area:
Chicago (IL--IN--WI)
Region:
Illinois
Countries where research is conducted:
United States of America
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Market research Specialties

CASE STUDIES (3)

Market research resources (7)

Home Appliances Case Study Home Appliances Case Study

IIM conducted a series of in-depth, one-on-one interviews and leveraged video-based homework of people performing household chores to identify emotional, meaningful insights.

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