Insights in Marketing (IIM) is a marketing research firm that delivers in-depth and actionable insights inspired by the consumer voice.

About

About
Insights in Marketing (IIM) is a marketing research firm that delivers in-depth and actionable insights so you can have every confidence your decisions are inspired by the consumer voice. IIM’s team has years of client and supplier side experience across many industries and consumer segments. Whether you’re in CPG, durables, beauty, technology, spirits, financial services, retail, travel and entertainment or are focused on learning more about men, women, kids, athletes, business owners or doctors, they’ve done it and want to share their expertise with you. IIM never overdesigns their research approaches. IIM’s research methodologies include in-person qualitative, online and mobile qualitative, quantitative and a mixed method or hybrid research. They get to know your team and brand, what is relevant to your company along with your business goals and design an approach that efficiently and effectively delivers on your needs. The IIM team is counted on to successfully deliver against client objectives. They focus on addressing key issues and are always pushing themselves to deliver the most impactful results.

Contact Details

Website :

Email : Send an email

Telephone : (847) 853-0500

Key Personnel
Tracy Paukstys
Senior Director - Marketing & Sales
(847) 512-9840
Katie Wilson
Assistant Marketing Manager
International Capabilities
Social Media
Services

Market Research Specialties

Business Issues

Research Solutions

Advertising Research
Brand Research
Brand Research
Consumer Research
Package Research
Package Research
Product Research
Product Research
Product Research
Product Research
Product Testing
Product Testing
Shopper Research

Research Services

Market Research
Market Research
Mobile Research
Online Focus Groups / Interviews
Online Focus Groups / Interviews
Online Focus Groups / Interviews
Online Focus Groups / Interviews
Online Focus Groups / Interviews
Online Focus Groups / Interviews
Online Focus Groups / Interviews
Online Surveys
Qualitative Services - Moderating

Industries & Demographics

Alcoholic Beverages
Beverages
Candy / Confectionery
Casinos / Gambling
Consumer Durables
Cosmetics / Beauty Aids
Foods / Nutrition
Fragrance Industry
Health Care / Medical
Household Products/Services
Packaged Goods
Personal Care Items

International Expertise

Case Studies

Case Studies

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Articles

Articles

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