- 415 448 7550
- View Linkedin profile »
Headquartered in Silicon Valley, InterQ delivers innovative market research for the tech industry, including qualitative (focus groups, in-depth interviews, ethnographic research), quantitative, UX testing, and online and mobile research.
We work with companies locally and nationwide, providing product concept testing, new territory research, segmentation, advertising messaging testing, and customer journey mapping. We use the most technologically advanced software, allowing us to conduct research online and on mobile devices, as well as in traditional settings.
Our team is unique in market research: We bring a multidisciplinary team with deep roots in advertising agencies, academic qualitative research, business development, and sales and marketing.
A partial list of our current clients include Tesla, Google Fiber, LG, Samsung, PricewaterhouseCoopers, Monster Energy Drinks, Rally Health, Stanford University, TPG, Boston Consulting Group Digital Ventures, Autodesk, Esurance, Castlight Health, SurveyMonkey, Rakuten, and VIPKID.
We also offer quantitative surveys and database research.
650 California Street 7th Floor
San Francisco, California, 94108
United States of America, San Francisco-Oakland (CA)
Cyphort, a leading cybersecurity software provider, needed to understand how cybersecurity professionals use their SIEM systems (Security Information and Event Management). The company wanted to ex...Read this Case Study
Creative Market, an Autodesk-subsidiary, is a online marketplace for graphic designers, photographers, and creative professionals. Designers host their online shops on the site and sell their graph...Read this Case Study
Rally Health, a UnitedHealthCare-backed wellness partner, lives in a competitive space in the healthcare industry: capturing customer attention in the crowded space of healthcare enrollment. Rally&...Read this Case Study
Esurance is the leading U.S. online insurance company, specializing in auto, home, and renters' insurance. The company has taken its state-of-the-art technology and transformed how people shop ...Read this Case Study
Oak Valley Community Bank is a California Central Valley-based bank, with branches in five counties. They have a thriving residential and commercial banking business, with high customer satisfactio...Read this Case Study
Two powerhouses in market research and pricing consulting join forces.Read more »
With digital methods, we’re able to replicate – as best we can – in-person conversations and sessions through online formats that may include webcam focus groups and mobile data capture. If you’re try...Read more »
Rarely do large management transitions go off seamlessly. However, there are ways to mitigate against turnover and to keep employees engaged during the change. How? It starts by listening to your empl...Read more »
Customer journey mapping (also known as simply journey mapping or path to purchase studies), is actually an incredibly powerful tool. It’s certainly not new, though it has been given new wings, thanks...Read more »
With inbound marketing, one of the goals is establishing a relationship with readers and building trust through content engagement. When it comes time for customers to look for a business partner, the...Read more »
What is Ethnographic Research? Really?Read more »
The Bay Area is known for Silicon Valley (both the show and the real place) and the enormous impact that companies headquartered in the Bay Area have had on the world’s technology usage. Innovation goes hand-in-hand with companies that plant… The post Focus Groups in the Bay Area? appeared firRead more »
In the last few years, the marketing buzz has been all about the burgeoning, unstoppable force and buying power of the Millennials. But that’s soon changing, as Millennials are being eclipsed by Gen Z. If you’re scratching your head and… The post Why You Need to be Doing Market Research with GRead more »
Often times in our InterQ blog, we write about topics related to specific qualitative methodologies, such as focus groups. However, at InterQ, we also help companies with UX testing and UI design, so if you’re in that camp, this blog… The post When do you Use Quantitative Data and When Do YouRead more »