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InterQ Research LLC

Company Description

Headquartered in Silicon Valley, InterQ delivers innovative market research for the tech industry, including qualitative (focus groups, in-depth interviews, ethnographic research), quantitative, UX testing, and online and mobile research.

We work with companies locally and nationwide, providing product concept testing, new territory research, segmentation, advertising messaging testing, and customer journey mapping. We use the most technologically advanced software, allowing us to conduct research online and on mobile devices, as well as in traditional settings.

Our team is unique in market research: We bring a multidisciplinary team with deep roots in advertising agencies, academic qualitative research, business development, and sales and marketing.

A partial list of our current clients include Tesla, Google Fiber, LG, Samsung, PricewaterhouseCoopers, Monster Energy Drinks, Rally Health, Stanford University, TPG, Boston Consulting Group Digital Ventures, Autodesk, Esurance, Castlight Health, SurveyMonkey, Rakuten, and VIPKID.

We also offer quantitative surveys and database research.

Affiliations:
  • QRCA (United States)
Company type:
  • Full Service
  • Qualitative Research
  • Quantitative Research
Telephone:
4154487550
415 448 7550
Address:
650 California Street 7th Floor
San Francisco, California, 94108
United States of America
Metropolitan Area:
San Francisco-Oakland (CA)
Region:
California
Countries where research is conducted:
United States of America, United Kingdom, Canada
see full list »

CASE STUDIES (8)

Market research resources (23)

Online versus In-Person Focus Groups Online versus In-Person Focus Groups

With digital methods, we’re able to replicate – as best we can – in-person conversations and sessions through online formats that may include webcam focus groups and mobile data capture. If you’re try...

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What is Customer Journey Mapping? What is Customer Journey Mapping?

Customer journey mapping (also known as simply journey mapping or path to purchase studies), is actually an incredibly powerful tool. It’s certainly not new, though it has been given new wings, thanks...

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From the blog: InterQ Research Blog

Focus Groups in the Bay Area?

The Bay Area is known for Silicon Valley (both the show and the real place) and the enormous impact that companies headquartered in the Bay Area have had on the world’s technology usage. Innovation goes hand-in-hand with companies that plant… The post Focus Groups in the Bay Area? appeared fir

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Why You Need to be Doing Market Research with Gen Z

In the last few years, the marketing buzz has been all about the burgeoning, unstoppable force and buying power of the Millennials. But that’s soon changing, as Millennials are being eclipsed by Gen Z. If you’re scratching your head and… The post Why You Need to be Doing Market Research with G

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