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Innovative technology, simply packaged to add value to your marketing research investment. IVP offers a choice of unique and innovative marketing research testing labs to help qualitative researchers gain deeper insights and provide compelling data visualization. The rate at which cutting-edge technology is being adapted for market research is astounding. However, integrating technology into a study can a drain on resources. IVP offers accessible, smartly-packaged labs for researchers wanting to adopt innovative solutions with ease and confidence. In facility, online, or in the field, whether you wish to precisely measure web or product usability or whether you wish to go beyond conscious self-report to include neuroscience and emotional measures, our labs are designed to help you to meet the growing challenges of testing products and collecting actionable data in an ever more complex, consumer driven world.
470, Highway 79
Morganville, New Jersey, 07751
United States of America, New York (NY--NJ--CT)
MobiLAB™ ET Online delivers the same advanced eye tracking metrics as traditional in-person eye tracking but in a remote webcam environment.Read more »
Neuro Omnibus for Video Testing which allows companies to receive information relating to the subconscious response of consumers to web or broadcast videoRead more »
IVP ANNOUNCES INTEGRATED EMOTIONAL & BEHAVIORAL MEASUREMENT LAB SOLUTIONRead more »