Leveraging design thinking principles, KJT Group helps to shape our clients' strategy and marketing decisions. Through proven and innovative qualitative and quantitative approaches, our true partnerships provide clients with the evidence needed to make better decisions. Our expert industry-recognized researchers tailor-make and execute research studies designed for each situation, including:
Discovery and Pre-Launch
-Product features and attributes optimization
-Value proposition/brand positioning
-Market assessment and forecasting
-Message and concept testing
-Market Dynamics Management (MDM)
-Customer satisfaction and loyalty
-Customer tracking/attitude trial and usage (ATU)
-Voice of the customer
You won’t be passed around from researcher to researcher on our end, with our client-practice dedicated model. Our practices support clients across multiple and multi-phase studies, regardless of methodology. They are further supported by our in-house Analytics team for studies requiring advanced and often highly complex methods.
Our areas of expertise include:
-Online bulletin boards
-In-person focus groups
Insight by Design (IbyD) is the application of service design thinking principles to identify and communicate actionable insights. Evidence leads to better business decisions. IbyD increases the quality of the evidence and your confidence in related decisions. IbyD embodies true partnerships with our clients. Through collaborative design processes, we capture insights that would not otherwise emerge. We employ our Insight Assurance Process for each client engagement.