CrowdWeaving™ is KLC’s co-creation process that weaves together brainstorming, idea dvlpmnt, community engagement, concept design, & evaluation.
Participants are presented with a “Challenge”, & are asked to use their creativity to solve it individually & w/ fellow participants. The Challenge is a game for participants to get their creative juices flowing. They earn points/prizes for participation. It is a fun & interactive way to come up w/ ideas for new products & services.
There are 3 phases in a CrowdWeaving Challenge:
1: Creation/Ideation: Consumers learn of their Challenge, or problem to solve, & are asked to submit ideas for products, services, & other solutions through independent ideation.
2: Collaboration: Consumers are asked to work together to further develop & improve each other’s ideas.
3: Evaluation: Consumers rank their favorite ideas, uncovering innovation & opportunities. With this approach to consumer insight, KLC identifies needs & drivers that don’t typically emerge in traditional research. This is done in an iterative environment w/ in our co-creation community. An ongoing dialogue is created, forming a true collaboration bw stakeholders & consumers.
Create with customers, not just for them
Key feature description:
CrowdWeaving™ is a co-creation process that weaves together brainstorming, idea development, community engagement, concept design, & evaluation.
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