- President & Chief Executive Officer
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An Online Community should be more than just a listening post. As one of the first online research companies, we aren’t just an online platform. We’re pioneers of the online community industry. We use our expertise as thought leaders to provide our clients with top-notch resources and results. We are helping to drive the future of online communities. We lead the way in blending innovative and traditional market research through our co-creation communities, creating a collaborative online environment where brands can interact with customers & prospects to find out what drives them. At the center of our Co-creation Communities is our proprietary CrowdWeaving™ service. CrowdWeaving empowers your customers to guide & inspire your product ideation. If you want to tap into the wisdom of crowds, you need to allow them to think for themselves and be willing to accept their insights. That’s why customer co-creation is at the heart of every KLC online community. CrowdWeaving™ is KLC’s proprietary co-creation process that weaves together brainstorming, idea development, community engagement, concept design, and evaluation. CrowdWeaving is the engine that powers the ability to bring customer co-creation to online communities. The CrowdWeaving module is seamlessly integrated into our award winning online community platform.
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CrowdWeaving™ is KLC’s co-creation process that weaves together brainstorming, idea dvlpmnt, community engagement, concept design, & evaluation. Participants are presented with a “Challenge”, & are asked to use their creativity to solve it individually & w/ fellow participants. The Challenge is a game for participants to get their creative juices flowing. They earn points/prizes for participation. It is a fun & interactive way to come up w/ ideas for new products & services. There are 3 phases in a CrowdWeaving Challenge: 1: Creation/Ideation: Consumers learn of their Challenge, or problem to solve, & are asked to submit ideas for products, services, & other solutions through independent ideation. 2: Collaboration: Consumers are asked to work together to further develop & improve each other’s ideas. 3: Evaluation: Consumers rank their favorite ideas, uncovering innovation & opportunities. With this approach to consumer insight, KLC identifies needs & drivers that don’t typically emerge in traditional research. This is done in an iterative environment w/ in our co-creation community. An ongoing dialogue is created, forming a true collaboration bw stakeholders & consumers.MORE
View the recording to learn how Aflac applied Customer Co-Creation to develop the ultimate “Easy” customer relationship.Read more »
The GRIT Report has historically focused on the impending evolution of the market research industry. In this edition of the report, we fully embrace that the revolution has arrived and the evolution h...Read more »
Discover how Fortune 500 brands transform their passive online communities into co-creation profit centers.Read more »
KL Communication introduces the MR industry to Customer Co-Creation; a process where companies openly share business challenges with their customers to co-create new products and services.Read more »
Winter 2014 GRIT Report commentary by Kevin Lonnie, sharing his thoughts on the current state of the market research industry.Read more »
When Sony needed to begin designing a new product, they turned to their best and brightest resource: their customers. Learn how Sony used CrowdWeaving to allow customers to generate new ideas and weav...Read more »
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