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Karchner Marketing Research

Company Description

KMR specializes in Patient & Consumer Journey Research, Messaging & Communication Studies, Ethnography and Observational Research, New Target Identification, Grasping the Competitive Edge, and Website Usability Studies. KMR delivers qualitative marketing research that is on target, on budget & on time with anticipative, contributory, thinking partners who understand challenges facing marketers today. We guarantee satisfaction by optimizing study design and execution, to ensure the greatest possible contribution to learning, and the highest/best use of your marketing research dollar. KMR strives for a seamless experience by maintaining flexibility and adapting to the pace of your world. Historically, KMR was founded in 2003 by Mike and Helen Karchner, both experienced HC and Gen Mkt researchers. KMR conducts 50+ studies each year, with direct end client relationships and strategic partner supporting larger market research firms, advertising agencies, & communication consultancies.

Affiliations:
  • AMA (United States)
  • INSIGHTS ASSOCIATION (United States)
  • PMRG (United States)
  • QRCA (United States)
Company type:
  • Full Service
  • Qualitative Consultant
  • Focus Group Facility
Telephone:
610-564-9624
610-564-9624
Fax:
(610) 487-3011
Address:
The KMR Research Studio
3956 Ridge Pike
Collegeville, Pennsylvania, 19426
United States of America
Metropolitan Area:
Philadelphia (PA--NJ--DE--MD)
Region:
Pennsylvania
Countries where research is conducted:
United States of America
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Products (1)

ProductImage "Voice of the Customer"

VIDEO HIGHLIGHT REEL (VHR): Only nostalgically speaking, and not technically on a "reel", rest assured. Video Clips are compiled from all markets, phases, and segments of research providing the viewer an efficient means of quickly grasping key research findings prior to – or in some cases – in lieu of reading an accompanying final report deliverable, also provided by KMR. VHRs are commonly used to illustrate findings during workshops and knowledge transfer sessions, and vary in length from about 5 to 20 minutes. VIDEO REPORT (VR): A Video Report is an all-inclusive custom production, which documents the research study and guides the viewer from the study’s premise, through its goals, to its discoveries, culminating with the investigation’s conclusions and recommendations. A typical VR runs 20-30 minutes and includes narration and a variety of media, including slides, tables, graphs, video clips and supporting animation as appropriate. VRs are used to engage client stakeholders or other company audiences, as a unique means of sharing results compared to a traditional slide deck. A VR can be provided in lieu of or in compliment with KMR’s final report deliverable.

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Market research Specialties

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