- President & CEO
Boutique qualitative market research consultancy specializing in pharmaceutical/medical/healthcare and financial industries. Extensive domestic and international experience in all areas of qualitative promotional market research, including positioning, messaging, lexicon development, war-gaming, creative concept testing, sales aid and journal ad testing. Linguistic/semiotic analytic techniques aid in the identification/mapping of customer thought and decision-making processes. Expert in maximizing motivational potential of marketing communications. Projects conducted by senior consultants, each with more than a decade of strategic and tactical marketing experience with healthcare consumers, professionals and stakeholders. Committed to helping customers gain a competitive edge through both traditional and innovative methodologies, promoting better, more informed decisions.
The Philadelphia Building , 1315 Walnut Street, Suite 1132
Philadelphia, Pennsylvania, 19107-4726
United States of America, Philadelphia (PA--NJ--DE--MD)