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MDC Research helps you make sound business decisions. We provide accurate and timely information needed for any project, product, service, or campaign. Domestic or international, consumer or B2B audience… MDC's 40 years of experience and dedication to customized research solutions works to your advantage. BY applying our collective experience, knowledge, and creativity, MDC’s consulting teams design optimal solutions for your research challenges. +++++ We conduct research for all TYPES OF STUDIES: awareness & understanding | brand positioning | product messaging | customer satisfaction/retention | baseline & tracking studies | customer profiling | market segmentation | channel/partner research | net promoter score (NPS) | mergers & acquisitions | product development research/design testing | product messaging | public opinion measurement | usage and attitude | advertising tracking | employee performance & satisfaction | marketing strategy development. +++ Our researchers are proficient in a variety of qualitative, quantitative, and hybrid METHODOLOGIES: web & phone surveys – proprietary/advisory panels – focus groups – ethnographic studies – site/home visits – in-person intercepts – in-depth interviews (IDIs) – mail studies – audience diaries – event-based research – proprietary communities/panels – global tracking studies – video interviewing/storytelling. +++ We have experience and a depth of knowledge with a wide range of AUDIENCES, INDUSTRIES, & MARKETS: consumer | B2B | high-tech | computer hardware/software | information technology (IT) | video game/gaming | insurance | utilities/energy | telecom | retail | CPG | manufacturing | automotive aftermarket | retail automotive | trade show/convention. +++++ MDC Research is supported by a seasoned field staff and our VuPoint Research division, which includes a 108-seat bilingual quantitative call center/data collection office, and state-of-the-art focus group facilities in Portland and San Francisco.