- Founder & Chief Executive Officer
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MDI understands that consumer research is costly and cost creep is a bug bear. We've identified the best vertical marketing tools and adapted them into market research solutions. By doing so, we deliver extremely cost-effective longitudinal research solutions for your business needs. MDI’s technology does the ‘heavy lifting’ leaving you with more time to digest and implement insights. MDI has a strong focus on mobile technology, believing that research needs to keep up with social and consumer behaviour. We developed a chat app for data collection, making surveys quicker, easier to complete & more natural for consumers. Image capture is now possible as a survey response. The app also improves the validity of data as it encourages fresh, in the moment responses, rather than relying on stated or previous behaviour. No one likes insights you can’t action. Sometimes, deriving actionable insights in a cost-effective way is challenging. MDI predominantly uses mobile technology to deliver a richer and deep understanding of consumers and to uncover the contextual consumer landscape which is where many insights are derived.
Level 2, 696 Bourke St
Melbourne, VIC, 3000