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Company Description

MSW-ARS offers a product suite that evaluates, quantifies and optimizes the impact of advertising messages and campaigns comprised of any combination of touch points, including television, print, radio, outdoor and digital. We help marketers build brands by providing world class research solutions in the following areas: brand strategy, all stages of creative development from early concept to fully finished ads, campaign evaluation across all marketing and media channels, advertising and brand equity tracking, media planning and strategy, return-on-investment, and forecasting. We have a roster of marquee clients in virtually every product category. We Are High Touch; we listen, design and deliver, with customer experience second to none. Our Pricing is More Than Competitive; operational efficiencies and a philosophy of delivering value. We Offer Global Capabilities; in both established and emerging markets. And We Are Always Innovating; Recently awarded US Patent for innovative Outlook® Media Planner and Recently launching The Brand Strength Monitor

  • AMA (United States)
  • ARF (United States)
  • PMRG (United States)
  • ESOMAR (International)
  • MASB: Marketing Accountability Standards Board
Company type:
  • Full Service
(516) 394-6001
1400 Old Country Road
Suite 330
Westbury, New York, 11590
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
New York
Steve Jagger
Partner, Co-President
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, China, India, Germany, Belgium, Brazil, Greece, Hong Kong, Ireland, Israel, Italy, Jamaica, Japan, Lithuania, Luxembourg, Mexico, New Zealand, Norway, Philippines, Poland, Portugal, Puerto Rico, Romania, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, The Netherlands, Turkey, Vietnam
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Products (1)

ProductImage The Brand Strength Monitor

The “brand” is one of the largest assets that a company owns and yet its value is monitored less often than a small piece of factory equipment or a computer server, if at all. This puts marketing and finance teams at a disadvantage for assessing investments in the brand. MSW?ARS has developed an inexpensive, independently verified monitoring process that solves this problem. Using our patented measure of brand preference – MSW?ARS CCPreference, we have created The Brand Strength Monitor; a game changing system that provides cost-effective access to this proven measure of brand value. Through the system, brand and finance teams can view the current levels and trends for all relevant brands in a category on an easy-to-use dashboard.


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From the blog: MSW-ARS Blog

| Chart of the Week | Fast Food

MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth.  Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories. 

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Five Compelling Reasons to Measure Brand Preference

Frank Findley, Executive Director of the Marketing Accountability Standards Board (MASB) does a great job explaining the value and importance of measuring Brand Preference in this video titled; Five Compelling Reasons to Measure Brand Preference. All the data, examples and Brand Preference methodolo

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Validation: More Important than Ever!

More than 100 years ago, John Wannamaker was famously quoted as saying: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Only half? Fast forward 100 years, and many marketers still don’t know how much of their advertising is wasted. And with the myriad new

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