The “brand” is one of the largest assets that a company owns and yet its value is monitored less often than a small piece of factory equipment or a computer server, if at all. This puts marketing and finance teams at a disadvantage for assessing investments in the brand.
MSW?ARS has developed an inexpensive, independently verified monitoring process that solves this problem. Using our patented measure of brand preference – MSW?ARS CCPreference, we have created The Brand Strength Monitor; a game changing system that provides cost-effective access to this proven measure of brand value. Through the system, brand and finance teams can view the current levels and trends for all relevant brands in a category on an easy-to-use dashboard.
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