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MSW-ARS Research

Company Description

MSW?ARS offers a product suite that evaluates, quantifies and optimizes the impact of advertising messages and campaigns comprised of any combination of touch points, including television, print, radio, outdoor and digital. We help marketers build brands by providing world class research solutions in the following areas: brand strategy, all stages of creative development from early concept to fully finished ads, campaign evaluation across all marketing and media channels, advertising and brand equity tracking, media planning and strategy, return-on-investment, and forecasting. We have a roster of marquee clients in virtually every product category. We Are High Touch; we listen, design and deliver, with customer experience second to none. Our Pricing is More Than Competitive; operational efficiencies and a philosophy of delivering value. We Offer Global Capabilities; in both established and emerging markets. And We Are Always Innovating; Recently awarded US Patent for innovative Outlook® Media Planner and Recently launching The Brand Strength Monitor

Affiliations:
  • AMA (United States)
  • ARF (United States)
  • MRA (United States)
  • PMRG (United States)
  • ESOMAR (International)
  • MASB: Marketing Accountability Standards Board
Company type:
  • Full Service Market Research
Telephone:
(516) 394-6000
Fax:
(516) 394-6001
Address:
1111 Marcus Avenue Suite MZ 200
Suite MZ 200
Lake Success, New York, 11042
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New York
Countries where research is conducted:
United States of America
see full list »

Products (1)

ProductImage The Brand Strength Monitor

The “brand” is one of the largest assets that a company owns and yet its value is monitored less often than a small piece of factory equipment or a computer server, if at all. This puts marketing and finance teams at a disadvantage for assessing investments in the brand. MSW?ARS has developed an inexpensive, independently verified monitoring process that solves this problem. Using our patented measure of brand preference – MSW?ARS CCPreference, we have created The Brand Strength Monitor; a game changing system that provides cost-effective access to this proven measure of brand value. Through the system, brand and finance teams can view the current levels and trends for all relevant brands in a category on an easy-to-use dashboard.

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From the blog: MSW-ARS Blog

5 Tracking Best Practices

Late last year we wrote a few pieces about tracking best practices.  These pieces really struck a nerve.  As 2017 gets rolling and many of you are probably thinking about and evaluating your research needs and objectives for the year we thought it would be helpful to revisit and expand on the theme.

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Why won’t TV advertising just die already?

The answer…  Synergy – the compelling reason why television advertising is as relevant as ever. For the last two decades it has been fashionable to prognosticate the death of television advertising whether delivered by broadcast, cable, satellite, or stream.  The general storyline has be

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