5000 sq. ft. facility. Two spacious focus suites designed for comfort and productivity, client lounges with CCTV. Test kitchen with 220V outlet, WiFi.


Brand new Focus Facility May 2015. Michigan Market Research is centrally located in the Detroit Metro area. We are in Southfield which makes it easy to reach affluent, blue collar and urban respondents. Our recruiting area goes beyond the tri-county area of Wayne, Oakland and Macomb counties and expands to Livingston, Washtenaw, Genesee and Monroe counties. Two spacious focus suites with additional third breakout area available (viewing by CCTV) for mock trials. Oversized viewing areas for comfort. Ability to bring in large equipment Large test kitchen, 25' X 21', with 220V service for sensory studies. Experienced staff, over 30 years, pays close attention to detail while understanding the urgency of each project. In-house webstreaming and FocusVison are available. Ample Free Parking, separated client entrance and restrooms in suite. Formerly known as Crimmins and Forman.

Facility Photo Gallery

Facility Details

  • Location: Southfield, MI/ Metro Detroit
  • Building Type: Office Building-First Floor
  • Facility Features: Catering facilities, Client lounge, High-definition TV, Office services, Onsite parking, Overhead projector, Recording - Audio, Recording - Digital, Recording - Video, Separate client entrance, Video-conferencing, Video-streaming, Wired broadband, Wireless Internet
  • Travel time from airport: 30 mins
  • Travel time from downtown: 20 mins
  • Recruiting capabilities: Low incidence studies are our speciality. Medical, consumer, B2B, legal, car clinics and product testing. Affluent, blue collar, urban, Hispanic and Arab respondents. Respondent database of 40,000 households.
  • Recruiting area: Nationwide

Facility Rooms

Room types Dimensions Capacity Observation capacity
Computer Usability Lab
Focus Group
16X25 35 15
Viewing Room
15X25 0 15
Client Lounge
11X25 0 6
Computer Usability Lab
Focus Group
Product Testing Lab
17X19 25 12
Viewing Room
14X12 0 12
Client Lounge
12X19 0 6
Test Kitchen
25X21 0 0

Contact Details

Email : Send an email

Telephone : (248) 569-7095

Key Personnel
Roxanne Naszradi
International Capabilities
Social Media

Market Research Specialties

Research Solutions

Legal Research

Research Services

Qualitative Services