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ModelPeople is a full-service research company specializing in deep insights Qualitative & Ethnographic approaches. We model global consumer behavior in context, facilitate faster activation to brand strategy and craft compelling story-telling.
Using out proprietary Strategic Empathy® Process, we custom blend Qualitative & Quantitative research, Ethnographic & Online/Mobile research methodologies and Semiotics to model the non-conscious emotional & cultural drivers of consumer and shopper behavior. We design Brand Planning and Innovation workshops and Executive Immersions. We create Story-telling via Consumer Documentary Film & Graphic media. We conduct Ethnography and Insights Training.
With staff offices in the US and UK, we also have a proven global network of partners in Europe, India, China, Brazil, Russia and other markets, offering global reach on multi-market projects.
Staff and partner associates have academic backgrounds in social sciences, anthropology, psychology, brand management and brand planning. President Claire Brooks' book Marketing with Strategic Empathy®, published by Kogan Page in London, New York & Beijing describes our process and methods.