information -> insight -> action


Open Mind Strategy, LLC is a full service hybrid research consultancy that unlocks consumer insight to open minds and inspire action for our clients. OMS is a research partner for marketers, product developers and content creators, helping them to deeply understand their audience needs and discover business transforming opportunities.

OMS' research and strategic offering includes qualitative and/or qualitative methodologies, demographic and generational deep dives, identifying and defining target audiences, product development, content optimization, messaging assessment, segmentation, workshops, and customized analysis to explore specific business questions.

In addition to a wide array of custom work, OMS’s syndicated product, Youth Insights Quarterly, keeps us and our clients on the pulse of both Millennials and Gen Zers via a constant feed of proprietary data. OMS brings a wealth of expertise to the table when crafting custom surveys, discussion guides and reports geared at understanding these consumers.

OMS has worked with leading clients including Netflix, Anheuser Busch, ESPN, Facebook, Amazon, Discovery Inc, CBS, Vice, General Mills, NBCUniversal, Viacom, and many more.

Contact Details

Email : Send an email

Telephone : 646-861-1601

Key Personnel
Lianna Willoughby
Managing Director
International Capabilities
Social Media

Market Research Specialties

Research Services