Phoenix Marketing International

Company Description

Phoenix Marketing International is one of the largest global marketing services firm with a major specialization in the ad and brand performance measurement space. Phoenix MI has extensive research and consulting experience across the Automotive, Financial Services, Consumer Packaged Goods, Healthcare, Technology, Media, Restaurant, and Travel/Leisure sectors. Phoenix MI helps clients improve their Brand and Communications, create and refine the products and services that they deliver, and optimize the Customer Experience driven by those commitments.

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
  • AMA (United States)
  • 3AF, AHAA
Company type:
  • Consulting Services
  • Full Service Market Research
Telephone:
(845) 876-8228
(888) 876-7641
Address:
6423 Montgomery Street, Suite 12
Rhinebeck, New York, 12572
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New York
Countries where research is conducted:
United States of America
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Products (1)

ProductImage 360 IN-MARKET CREATIVE PERFORMANCE

The combination of Phoenix Brand Effect (previously Nielsen TV Brand Effect) with Phoenix AdPi® now delivers a holistic view into your advertising performance and delivers best-in-class breakthrough and creative effectiveness insights that will recharge your brand. This solution will allow you to track how media weight and ad flighting influence breakthrough & campaign wear-in, understand the impact of program & publisher placement & TV program sponsorship, and asses creative quality to make changes in-flight & inform future campaigns. You will also be able to understand the impact of individual assets on key brand health metrics and consumer actions, and track competitor activity & misattribution to inform strategic positioning.

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Market research resources (2)

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