The combination of Phoenix Brand Effect (previously Nielsen TV Brand Effect) with Phoenix AdPi® now delivers a holistic view into your advertising performance and delivers best-in-class breakthrough and creative effectiveness insights that
will recharge your brand.
This solution will allow you to track how media weight and ad flighting influence breakthrough & campaign wear-in, understand the impact of program & publisher placement & TV program sponsorship, and asses creative quality to make changes in-flight & inform future campaigns. You will also be able to understand the impact of individual assets on key brand health metrics and consumer actions, and track competitor activity & misattribution to inform strategic positioning.
Target audiences or markets: For ADVERTISERS, measure how your ads perform against historical and competitive ads, as well as category norms. Assess your TV ad’s ability to resonate emotionally and communicate valuable information to viewers, and track & optimize media weight, program placement, creative selection and more during your campaign.
For MEDIA NETWORKS, measure ad and program effectiveness across TV and digital to help guide your media plan development, and pair program engagement data with TV ratings for a holistic view of your program performance. In addition, identify high-value programming that fosters ad memorability and in-program placement success, and measure TV sponsorship performance against historical and competitive norms.
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