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Phoenix Marketing International

Company Description

Founded in 1999, Phoenix Marketing International has over 400 employees across seven offices in the US, as well as offices in Hamburg, Shanghai, Mexico City, and London. Phoenix MI is considered one of the Top Research Firms in the US (American Marketing Association Gold Report), and is one of the fastest-growing Market Research firms in the world. With the addition of Phoenix Brand Effect, they are now one of the largest ad and brand performance measurement firms in the U.S. Phoenix MI works in all major industries, helping its clients build and measure brands and communications, create and refine the products and services that they deliver, and optimize their customers’ experience.

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
  • AMA (United States)
  • 3AF, AHAA
Company type:
  • Consulting
  • Full Service
Telephone:
(845) 876-8228
(888) 876-7641
Address:
6423 Montgomery Street, Suite 12
Rhinebeck, New York, 12572
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New York
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, China, India, Germany, Brazil, Mexico, Russia, South Africa
see full list »

Products (1)

ProductImage 360 IN-MARKET CREATIVE PERFORMANCE

The combination of Phoenix Brand Effect (previously Nielsen TV Brand Effect) with Phoenix AdPi® now delivers a holistic view into your advertising performance and delivers best-in-class breakthrough and creative effectiveness insights that will recharge your brand. This solution will allow you to track how media weight and ad flighting influence breakthrough & campaign wear-in, understand the impact of program & publisher placement & TV program sponsorship, and asses creative quality to make changes in-flight & inform future campaigns. You will also be able to understand the impact of individual assets on key brand health metrics and consumer actions, and track competitor activity & misattribution to inform strategic positioning.

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Market research resources (4)

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