Phoenix MI is one of the largest global marketing services firm with a major specialization in the ad and brand performance measurement space


Founded in 1999, Phoenix Marketing International has over 400 employees across seven offices in the US, as well as offices in Hamburg, Shanghai, Mexico City, and London. Phoenix MI is considered one of the Top Research Firms in the US (American Marketing Association Gold Report), and is one of the fastest-growing Market Research firms in the world. With the addition of Phoenix Brand Effect, they are now one of the largest ad and brand performance measurement firms in the U.S. Phoenix MI works in all major industries, helping its clients build and measure brands and communications, create and refine the products and services that they deliver, and optimize their customers’ experience.

Contact Details

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Telephone : (845) 876-8228

Key Personnel
Allen R. DeCotiis, Ph.D
Chairman & Chief Executive Officer
Martha Rea
Scott Spry
Chief Operating Officer
Kristin Jutton
Senior Vice President - Marketing
International Capabilities
Social Media

Market Research Specialties

Business Issues

Research Solutions

Advertising Research
Advertising Research
Advertising Research
Brand Research
Customer Satisfaction / VOC / CX
International Research
Product Research