Quester is a consumer intelligence company that believes in understanding people as people and not just as consumers. Quester’s researchers leverage an award-winning artificial intelligence backed software moderator to develop one-on-one conversations, blending qualitative and quantitative into a single phase conducted at scale (quantitative sample sizes). Marketing scientists and linguistic analysts collaborate to produce a comprehensive analysis that goes beyond data to bring a full and complete story to life. Based in Des Moines, IA, Quester has conducted thousands of studies for companies across the globe, including many on the Fortune 500 list.
In 2018, Quester released CoreText Analytics as a SaaS platform, empowering companies to leverage it for their own qualitative data analysis. For 30 years, Quester’s linguistic analysts have relied on the software to conduct its award-winning research. The key component is the software’s ability to take hundreds, even thousands of verbatim responses and quickly produce a report highlighting the most prevalent themes and ideas within an entire data set.