- Founding Partner
WE HELP BRAND MAKE HUMAN CONNECTIONS We’re a global partnership of experienced creative facilitators, strategic conceptual analysts, and storytellers who believe in the power of human insight to make marketing better. Our insight strategists come from different backgrounds including journalism, advertising, brand marketing, psychology, and yes, market research. This diversity and experience allows us to provide the kind of insightful clarity and strategic direction that can transform a brand and a business. From focus group moderation and recruitment to field management and analysis, RealityCheck uses cutting edge techniques and technology to humanize market research. We are pioneers in the development and use of online technology in qualitative research. And, our in-person methods such as ethnography, psychological interviews, and creative group–based techniques involve clients and engage respondents in ways they never imagined.
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to brand strategy development. By gaining a deep and actionable understanding of segments, users and other groups of human beings to develop the conceptual springboardsRead more »
Jim White, Human Insights Strategist at Market Research firm RealityCheck, on the difference between Human Experience Insights and Consumer Experience Insights for qualitative market research.
Jim Chastain, Founding Partner and Human Insights Strategist at RealityCheck Consulting, on the role of qualitative research in solving brand issues using the 90/10 Rule of Analysis. RealityCheck Is More Than A Market Research Firm. We’re a global partnership of experienced creative facilitators, stRead more »