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Reality Check Consulting

Company Description

WE HELP BRAND MAKE HUMAN CONNECTIONS We’re a global partnership of experienced creative facilitators, strategic conceptual analysts, and storytellers who believe in the power of human insight to make marketing better. Our insight strategists come from different backgrounds including journalism, advertising, brand marketing, psychology, and yes, market research. This diversity and experience allows us to provide the kind of insightful clarity and strategic direction that can transform a brand and a business. From focus group moderation and recruitment to field management and analysis, RealityCheck uses cutting edge techniques and technology to humanize market research. We are pioneers in the development and use of online technology in qualitative research. And, our in-person methods such as ethnography, psychological interviews, and creative group–based techniques involve clients and engage respondents in ways they never imagined.

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Affiliations:
  • QRCA (United States)
Company type:
  • Full Service
  • Qualitative Consultant
  • Qualitative Research
Jim White
Founding Partner
314-909-9095
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, Brazil, Mexico
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From the blog: Our Blog

Market Research Methods for Strategy Development (video)

Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to brand strategy development. By gaining a deep and actionable understanding of segments, users and other groups of human beings to develop the conceptual springboards

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