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Russell Research

Company Description

Russell Research delivers innovative, smart, and actionable custom research to help clients keep ahead of their competition and deliver industry-changing ideas. The company provides custom quantitative and qualitative research services domestically and internationally for the business-to-business, consumer, and healthcare markets. Russell is an ISO 20252:2012 certified firm which insures that the highest standards of business and research quality are maintained.

Affiliations:
  • AMA (United States)
  • INSIGHTS ASSOCIATION (United States)
  • QRCA (United States)
  • ESOMAR (International)
Company type:
  • Full Service Market Research
Telephone:
(201) 528-0400
Fax:
(201) 528-0210
Address:
One Meadowlands Plaza
Suite 1001
East Rutherford, New Jersey, 07073
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New Jersey
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, China, India, Germany, Argentina, Austria, Bahrain, Belgium, Brazil, Chile, Colombia, Costa Rica, Czech Republic, Denmark, Egypt, Finland, France, Greece, Hong Kong, Hungary, Indonesia, Ireland, Italy, Japan, Kenya, Luxembourg, Malaysia, Mexico, Morocco, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, The Bahamas, The Netherlands, Turkey, United Arab Emirates, Vietnam
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Products (6)

ProductImage Visual Optimizer™

Visual Optimizer allows clients to identify the relative importance of the various elements used in a visual execution (i.e. print ad, web page, sell sheet, package, letter, etc.).  Visual Optimizer can be thought of as conjoint analysis for visual executions. It helps estimate which parts of visual executions are most effective and what is the relative weight consumers place on the various elements employed. The method identifies the most effective combination of elements to guide creatives’ choices in an informed way.

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ProductImage Retail Safari™

Russell Research’s proprietary method in which consumers participate in moderated focus group discussion during travel to and between retail locations, where they then engage in in-store shop-along tasks. Throughout the safari ‘journey’, qualitative insight is curated through high-energy activities and engaging discussion. The method allows us to simulate the real shopping experience and supplement it with deeper group discussion to maximize understanding throughout various stages of the purchasing process and illustrate how purchase behaviors change in different situations.

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ProductImage Spotlight™

Russell Research’s Spotlight Analysis identifies a brand’s most opportune audience and defines them in actionable terms. Spotlight identifies and profiles the consumers who present the greatest opportunity conversion to your brand (i.e. your highest priority prospects). The method profiles the entire market from your brand’s most loyal customers, to customers at high risk of defecting, to prospects who have the potential to become loyal to your brand, and finally to prospects with little or no potential.

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ProductImage Pathfinder™

Russell Research’s method for identifying and prioritizing the barriers your brand needs to overcome to move forward. It also identifies the messaging and support points for overcoming resistance overall and among key segments of your target audience. The method provides a broad range of critical strategic information all in one step.

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ProductImage Russell IdeaScreen™

Russell IdeaScreen enables clients to quickly evaluate and prioritize dozens of potential product or service ideas in an easy to administer and analyze quantitative study. IdeaScreen has been used among consumer and professional audiences, and is easily adaptable for global and/or multicultural audiences. The service identifies which of a range of new product ideas are most motivating to purchase; determines which of the new product ideas are perceived as meeting unmet needs, and evaluates how new and different each of the ideas is from other products currently on the market.

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ProductImage RussellOmnibus™

The Russell Omnibus is a national online research study among 1,000 consumers 18 years of age or older which leverages high-quality online sampling and Russell Research’s 60+ years of expertise in custom research. Fielded on a weekly basis, this is shared-cost study that allows multiple non-competitive clients to submit questions to quickly gather key insights at a low cost.

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Market research Specialties

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