- Executive Vice President
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Sample Solutions™ applies the science it has gleaned from studying online samples to assist clients in achieving a better sample frame. It all started with the Grand Mean Project® where we studied hundreds of panels around the world. We examine panels for consistency and certify panels for different levels of consistency and quality. Each study is overseen by a sampling scientist whose sole responsibility is to oversee quality. Part of our standard protocol is to embed quality metrics, which we call Q-Metrics™, into surveys we execute so that we can properly diagnose respondent engagement and minimize satisficing. We have chosen our strategic sampling partners by matching them to the Grand Mean Standard to find the best behavioral fit on the market.
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