Spectrum Discovery Center offers a unique resource with testing facilities tailored to your company’s needs.

About

About
The true test of your product is how it performs in actual use by its target audience. Sensory Spectrum offers a one-of-a-kind resource with multipurpose testing facilities customizable to your company’s specific sensory and consumer research needs. The 20,000 sq. ft. testing facility in New Jersey is designed to meet the qualitative and quantitative research needs of food, beverage, and ingredient companies. This includes focus groups, one-on-one interviews, Central Location Tests (CLTs), and Home Use Tests (HUTs).

Facility Photo Gallery

Facility Details

  • Location: Central NJ
  • Building Type: Office Building
  • Facility Features: Catering facilities, Client lounge, Onsite parking, Overhead projector, Recording - Digital, Recording - Video, Video-streaming, Wireless Internet
  • Travel time from airport: 20 mins
  • Travel time from downtown: 5 mins

Facility Rooms

Room types Dimensions Capacity Observation capacity
Classroom
23X30 0 0
Classroom
28X30 0 0
Client Lounge
15X10 0 0
Focus Group
14X21 0 0
Focus Group
17X21 0 0
Classroom
32X20 0 0
Viewing Room
15X15 0 0
Viewing Room
15X12 0 0

Contact Details

Email : Send an email

Telephone : (908) 376-7000

Key Personnel
Erin Byrnes
Consumer Research Program Manager
Company Branches
International Capabilities
Social Media
Services

Market Research Specialties

Research Solutions

Product Testing
Product Testing

Research Services

Online Surveys
Qualitative Services - Moderating
Qualitative Services
Qualitative Services
Sensory Research

Industries & Demographics

Alcoholic Beverages
Beverages
Candy / Confectionery
Cosmetics / Beauty Aids
Foods / Nutrition
Household Products/Services

Related Services & Software

Consultation