Spectrem Group

Spectrem Group is known throughout the industry as the “Voice of the Investor". We help you understand your customers through custom and primary market research. Knowing the end customer is critical to the success of our clients. Spectrem has conducted an extensive number of studies on investors and advisors of all types, with a focus on the affluent and retirement markets.

We leverage both quantitative and qualitative market research methodologies in order to achieve the actionable results that drive strategy and innovation for our clients.

Our Primary Research is presented in two formats. The first is reports created on an ongoing basis and available for purchase by multiple institutions. The second type of research is Custom Research created for one specific client. Custom research includes both qualitative and quantitative research and includes focus groups, one-on-one interviews and multiple other methodologies to most effectively meet the needs of that particular client.