- Principal & Owner
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With the accelerating adoption of digital devices and services within Consumer Healthcare and other commercial segments, we saw a research opportunity: SWBR could collaborate with product launch teams to create more meaningful insights. SWBR uses our proprietary programs to extract digital data that represent actual behaviors in natural settings and combine it with other relevant data to build more accurate consumer portraits; that is, not exclusively based on questionnaires. Don’t get us wrong; questionnaires do generate value and will continue to have a research role, even if it’s somewhat diminished. Whenever possible, SWBR uses digital records to assist in the description and prediction of consumer behaviors because these digital responses are more enduring. Moreover, for more accurate segmentation and targeting, digital data can be consolidated and structured with other data-sets to depict homogeneous groupings of consumers. Overcoming barriers is often not a simple task. Using digital data extraction techniques and combining these data using our proprietary programs, Switching Barriers will help your organization identify, research, define, and implement transformational strategies. Additional details (inc. academic qualifications) on individual profiles can be located on our company website.
115 W 18th Street
New York, New York, 10011
United States of America
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