In our pursuit of meaningful understanding, we keep culture and context at the heart of our methodologies:
**Collaborative Ideation - Our Kitchen Parties, Creation Workshops and Prototyping Stations allow consumers to interact with your ideas directly.
**Insight Boards - designed to dive deeper into whitespace to discover consumer-insight driven business opportunities.
**Corporate Diagnostics - gain insights from within your company to better inform corporate strategy.
**Semiotics - gain knowledge of the true meaning of symbols, words and images rated to your company.
**Segmentation Profiling - dive deeper that statistics to get a more holistic picture of your consumers on a human-scale.
**Journey Mapping - through consumer perceptions, we can identify touchpoints, pain points, delights and opportunities.
**Brand Building - designed to paint a vivid picture of your brand and competitive positioning.
**Consumer Journaling - follow day-to-day activities of your consumer to gain a deeper understanding and build empathy.
**Immersive Ethnographies - dig deep to see how your consumers live to create true empathy.
**Bulletin Board Focus Groups - asynchronous online discussion with consumers from the comfort of their home providing open and candid perceptions, attitudes and behaviour.
**Live Focus Groups - spontaneous comments and impressions in a group setting.
**Concept Refinement - find out what makes a winner "the" winner and what can be learned from what did not work.