We are an experienced group of researchers, strategists and designers based in Atlanta, Georgia. We work at the intersection of design, the social sciences and business to help companies create new value. Our expertise in reinventing categories, connecting insights to business, envisioning new ideas, developing new products, and translating brands into tangible experiences, has helped leading companies to THRIVE!
Founded in 2010, THRIVE was built on the belief that an integrated approach—deep empathy paired with sharp strategy—can be a powerful engine to drive growth. That’s why we go beyond surface consumer research and assuring rationales. We use contextual and ethnographic research to truly understand the emotional triggers that drive purchase behavior, we design to every detail, and we transform ideas into experiences. The result? In a few short years, we’ve become a trusted partner to some of the world’s most iconic brands, improving customer lives and the bottom line. It's a win-win.