Idea Audit™ provides effective concept evaluation. It delivers comprehensive assessment of your idea quickly, affordably, and in a way that can be easily repeated for other 'good ideas' in your pipeline. There are a lot of questions you might ask about your concept, but only a few are essential. Idea Audit™ focuses on these criteria, and provides a fast and reliable gateway to further inquiry and development.
Surveys rely on scales, and while these measurables are helpful, ratings alone aren't enough to gauge future success. Consumers can't always accurately predict market viability, particularly when they're asked to evaluate an innovative or more complex product concept. You need context, and a way to discover whether people don't like your idea or they don't understand your idea. Idea Audit™ delivers that context, enhanced by rich video feedback that captures top-of-mind reactions and deeper insights, not measurable on a scale.
Idea Audit™ is part of our Agile Suite of products that is affordable (under $10K) and provides results in a week's time.
Target audiences or markets: market researchers, market research professionals, new product development professionals, marketing director
idea evaluation, concept testing and evaluation
Key feature description:
effective concept and idea evaluation before going to the market
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