Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

About

About
TRC is a research & analytics firm, specializing in new product research, message optimization, pricing research, conjoint analysis, segmentation, brand equity, sat & loyalty. TRC has guided hundreds of clients through innovation challenges over the years and have learned from our own innovations along the way. Our market research experts are experienced and passionate, and collectively approach every assignment 'all in' - no matter the size or complexity. We know the innovation journey can feel uncertain. So let us help you make more informed decisions. Even help you uncover ideas you may not have considered. We specialize in tools and techniques such as discrete-choice conjoint, product configurator or max-diff that involve respondent-friendly and engaging trade-offs.

Contact Details

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Telephone : (215) 641-2220

Key Personnel
Richard Raquet
President
215-641-2220
International Capabilities
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Package Research
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Product Research
Product Research
Product Research

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Financial
Health Care / Medical
Health Care / Medical
Health Care / Medical
New Products

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Products

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Case Studies

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