The Institute for Sensory Research

Company Description

Located just outside New York City, The Institute for Sensory Research is full-service sensory research provider with BRAND NEW sensory testing facilities, designed particularly for the personal, home care, food & beverage industries. We have been providing sensory research solutions since 2000. Facility: 12 sink booths and 21 food/beverage booths with HD touch-enabled, centrally-managed computers, camera, microphone, speakers, overhead and sconce lighting, washable surfaces, programmable HVAC, and large product pass-throughs. Test kitchen, focus group & multipurpose room. Services: sensory panel recruiting, training & management (client site or our site). Descriptive & discrimination panels. Providing detailed reports, analysis and guidance. Managing both long & short term projects. Monitoring the performance of panelists, as individuals & as groups. Methodologies: Hybrid Descriptive Analysis, Discrimination Testing, Preference Mapping / Category Appraisal, Shelf-life Studies, Round-table Tasting/ Product Screening, Flash Profiling, Time Intensity, Temporal Dominance of Sensation, On-site Training, Product ideation & innovation. Custom solutions available.

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
  • QRCA (United States)
  • ESOMAR (International)
  • The Society of Sensory Professionals and The Institute of Food Technologists
Company type:
  • Full Service
  • Qualitative Research
  • Quantitative Research
Telephone:
9146965155
Address:
450 Mamaroneck Avenue
Harrison, New York, 10528
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New York
Other Links:
Countries where research is conducted:
United States of America
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Market research Specialties

Market research resources (1)

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