- Founder & Principal
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TriggerPoint is a leading behavioral research and design consultancy specializing in identifying and influencing the non-conscious factors driving consumer decision making. We use qualitative and quantitative behavioral science-based research methods to deeply understand consumer decision making. More importantly, we use these behavioral insights to design highly influential, behavioral science-based communications/activations to advantage our clients’ brands through the use of Behavioral Design. Simply put… We help you understand and change consumer behavior.
5605 FM 423 , Suite 500 - 311
Frisco, Texas, 75034
United States of America, Dallas-Fort Worth (TX)
Listen to the recording to learn how Behavioral Research and Design is Empowering Next Generation Insights and Marketing. .Read more »