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Turtle Bay Institute, Inc.

Company Description

Qualitative and quantitative research. Focus groups, individual interviews, idea generation for developing new products and concepts, repositioning existing brands, advertising, and brand imagery. Creative Workshops with consumers to generate new product ideas. Perceptual mapping of attribute importance and satisfaction.

Affiliations:
  • AMA (United States)
  • INSIGHTS ASSOCIATION (United States)
  • QRCA (United States)
Company type:
  • Qualitative Consultant
Telephone:
(609) 688-9640
Address:
195 Nassau Street
Princeton, New Jersey, 08542
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New Jersey
Countries where research is conducted:
United States of America, United Kingdom
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