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Vista Grande

Company Description

Vista Grande is an insights-driven consultancy advising some of the world's leading companies on sales and marketing strategies. Our team is comprised of experienced insights professionals, many with client-side experience leading marketing, consumer research, and category management functional areas. Our work spans industries and retail channels (both brick & mortar and eCommerce) for the largest multi-national corporations, small startups, and everything in between. We have developed an innovative and proprietary research method and analytic system: Category Choice Architecture®, which is the uber-framework connecting people, products, and stores. Category Choice Architecture® synthesizes segmentation, path to purchase, and decision trees making each more vital and meaningful. We view your organization’s biggest challenges and opportunities through this lens to advise you on sales and marketing strategies. We’ve more recently launched a companion service called Brand Choice Architecture™ which classifies and quantifies a broad array of functional and emotional benefits, their relationships to each other, and their impact on product choice. The proprietary models capture full competitive context and emerging trends. Our results will guide your product development and marketing strategies and prioritize your investment decisions. We have developed a virtual shopping platform to test innovation, package design, assortment, and shelf arrangement. Our team’s collective experience with virtual testing research is second to none. We designed our system to be agile and cost-effective, so we focus on results and recommendations rather than image capture and project setup. Please visit us at www.vistagrandestrategy.com and check out our testimonials, or contact us at info@vistagrandestrategy.com to begin an exploratory conversation.

Company type:
  • Consulting
  • Quantitative Research
Telephone:
6103487578
Address:
801 Chauncey Road
Penn Valley, Pennsylvania, 19072
United States of America
Metropolitan Area:
Philadelphia (PA--NJ--DE--MD)
Region:
Pennsylvania
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, Germany, France, Mexico
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