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WACS Insights and Strategy

Company Description

Custom full service B2C/B2B global research organization since 1986, providing custom market research solutions and consulting, informing strategy, branding and innovation. QUANTITATIVE: tracking, concept optimization, new product opportunity identification, segmentation, conjoint, strategic branding/positioning, product testing, emotional brand loyalty. Specializing in emotion insights, market simulation modeling; also, web usability tests, social media data collection, D-Base mining including predictive market simulation modeling and re-purposing previous studies. QUALITATIVE: ethnographics, semiotics, new product ideation, shopper surveillance, web behavior tracking for decision pathway insights and digital ad effectiveness testing. SOCIAL MEDIA: Sentiment Analysis, Social Gaming, Online Communities. Projects delivered with top quality controls/servicing. Strong analytic reports with strategic roadmapping-opportunity analysis. (jfrisch@wacsurvey.com)

Affiliations:
  • AMA (United States)
  • INSIGHTS ASSOCIATION (United States)
  • QRCA (United States)
  • APA
Company type:
  • Full Service Market Research
Telephone:
(516) 466-7467
Fax:
(212) 977-5778
Address:
15 Brokaw Lane
Great Neck, New York, 11023
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New York
Countries where research is conducted:
United States of America
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