Full-service Consumer/B2B innovative custom research managed by experienced professionals. All data collection methods with total global capabilities.

About

About
Custom full service B2C/B2B global research organization since 1986, providing custom market research solutions and consulting, informing strategy, branding and innovation. QUANTITATIVE: tracking, concept optimization, new product opportunity identification, segmentation, conjoint, strategic branding/positioning, product testing, emotional brand loyalty. Specializing in emotion insights, market simulation modeling; also, web usability tests, social media data collection, D-Base mining including predictive market simulation modeling and re-purposing previous studies. QUALITATIVE: ethnographics, semiotics, new product ideation, shopper surveillance, web behavior tracking for decision pathway insights and digital ad effectiveness testing. SOCIAL MEDIA: Sentiment Analysis, Social Gaming, Online Communities. Projects delivered with top quality controls/servicing. Strong analytic reports with strategic roadmapping-opportunity analysis. (jfrisch@wacsurvey.com)

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Telephone : (516) 466-7467

Key Personnel
Art Savitt
CEO
516-466-7467
James Frisch
President
516-466-7467
International Capabilities
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