WestGroup is Arizona's oldest and largest full-service research firm. Contact us for all your research needs.


Arizona's premier market research firm, est. 1959. Full-service facilities feature a focus suite and one “mega” group room (accommodating up to 30 participants) convenient to all areas of Phoenix and only five minutes from the airport. FocusVision, available. Extensive experience in mock jury research. Strong on-site technical support. Seasoned on-site moderators/analysts. Quantitative research services include 60+ CATI stations with WinCati and Ci3. Internet and IVR research expertise. Extensive experience in Hispanic research, including bilingual or monolingual Spanish recruiting and translation. Access to hard-to-reach acculturated and unacculturated markets.

Facility Photo Gallery

Facility Details

  • Location: Convenient To Sky Harbor
  • Building Type: Free Standing
  • Facility Features: Client lounge, Office services, Onsite parking, Recording - Audio, Recording - Video, Separate client entrance, Wireless Internet
  • Travel time from airport: 10 mins
  • Travel time from downtown: 10 mins
  • Recruiting capabilities: One focus suite & 1 MEGA- room (24 x 30). Viewing rooms & lounges with closed-circuit TV & business center.
  • Recruiting area: All Arizona zip codes

Facility Rooms

Room types Dimensions Capacity Observation capacity
Client Lounge
Focus Group
Viewing Room
0X0 0 0

Contact Details

Email : Send an email

Telephone : (800) 999-1200

Key Personnel
Dave Maddox
Senior Analyst
Peter Apostol
Chief Operating Officer
Wendy Godfrey
Vice President - Senior Analyst
International Capabilities
Social Media

Market Research Specialties

Research Solutions

Business-to-Business Research
Customer Satisfaction / VOC / CX
Customer Satisfaction / VOC / CX

Research Services

Market Research
Data Collection
Interviewing - Audience
Interviewing - Method
Online Surveys
Qualitative Services

Industries & Demographics

Demographics - Ethnic