- Co Founder
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Emotion is fundamental in predicting human behavior. Yet in a world of bigger and bigger data, emotion is often overlooked. We measure the emotional connection people have with brands at every experience point and reveal why. We understand what makes people tick and predict what they will do in the future. Our approach goes beyond basic sentiment to extract emotions from unstructured data streams like social media, blogs, emails, and survey verbatims. Through the use of sophisticated text analytics, we link the emotion to topics and themes to understand the real drivers of behavior. We put your data to work. In our experience, most brands already have, somewhere in the organization, the data necessary to address specific business questions. We bring together these data to reveal a holistic view of how people emotionally connect with your brand at every experience point. Our structured process is designed to quickly and efficiently uncover the insights you need to take action.