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Insight Strategy Group is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers. Insight’s business savvy team of social scientists melds quantitative muscle with qualitative finesse to meet clients’ strategic challenges. Insight gets to the deeper truth of what drives people and their relationships to brands and opens possibilities for growth. Insight’s services include Thought Leadership Studies; Segmentation/Targeting Strategy; Brand Positioning/Strategy; Brand Tracking; Product Innovation and Development, Pilot/Concept Testing; and Shopper Marketing. Business categories in which Insight specializes include kids (through Insight Kids); media and entertainment; travel & leisure; fashion & retail; consumer products and electronics.
40 West 25th Street , 11th Floor
New York, New York, 10010
United States of America, New York (NY--NJ--CT)