Invoke Solutions

Company Description

Invoke is a technology driven, real-time market research company. We enable business and marketing leaders to make key decisions using data driven, live research events. Our patented technology is used to test long and short form video content, new product concepts, brand and product messaging/positioning, and more in 60-90 minute live sessions. Television networks, studios, global consumer brands, and digital forward companies all use Invoke to move their initiatives forward with confidence and consensus.

The unique value Invoke brings to its clients is our ability to probe deeply and find causation. We identify the root drivers of consumer preference and behavior. This is the magic of qualitative research. And Invoke does this in real time, at a large scale. We call it Big Qual.

We join all the key stakeholders at a client site and take them through a live, hour long journey with hundreds of consumers. Our technology automates the synthesis of the consumers’ comments and feedback, and produces data-rich reports, in real time. At the end of the hour, our clients have a decision made. Velocity is value.

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
Company type:
  • Full Service Market Research
Telephone:
(781) 810-2700
Address:
395 Totten Pond Road
Suite 403
Waltham, Massachusetts, 02451
United States of America
Metropolitan Area:
Boston (MA--NH)
Region:
Massachusetts
Gigi Wang
CEO
Peter Mackey
CRO
Countries where research is conducted:
United States of America, United Kingdom, Canada, China, India, Germany, Brazil, Czech Republic, Finland, France, Italy, Mexico, Russia
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CASE STUDIES (2)

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