Side Smirk

Company Description

Side Smirk is a boutique market research firm based in New York City. Our team has over 32 (combined) years of research experience across a variety of industries, products, services and brands.

In the past several years we have focused our business in the digital realm; using online research and usability methodologies to test and refine all types of content, websites and applications. We are the first company to use Google Glass for market research (retail shop-along, usability, ethnographies). We were also one of the first to pioneer the effective utilization of social media recruitment, saving our clients time and money.

Our approach is customer based, however each project is tailored to you and your goals.

Niche focus includes (but not limited to!) hospitality (hotel, restaurant), geriatric, beauty, education (college/university), LGBT, Hispanic, boomer, moms, technology (mobile)

Affiliations:
  • AMA (United States)
  • INSIGHTS ASSOCIATION (United States)
  • QRCA (United States)
Company type:
  • Consulting Services
  • International Market Research Services
  • Qualitative Research Services
Telephone:
(646) 801-6646
Address:
150 West 25th St
Suite 604
New York, New York, 10001
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New York
Jacqueline Amyot
Founder
Countries where research is conducted:
United States of America
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Products (1)

ProductImage Google Glass for Research

It is possible to do more natural, unobtrusive research, utilizing Google Glass. It is possible to truly see through the eyes of your customers and experience what they are experiencing (with your product/service/brand). Uses include but not limited to: retail/shopper insights, website testing/usability, mobile/app/game testing, ethnographies, in-home research, etc. Glass can also allow you to go into places you may not otherwise be able to utilizing traditional research methods: shopping malls, grocery stores, amusement parks, bars and restaurants, airports...

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