Side Smirk is a boutique market research firm based in New York City. Our team has over 32 (combined) years of research experience across a variety of industries, products, services and brands.
In the past several years we have focused our business in the digital realm; using online research and usability methodologies to test and refine all types of content, websites and applications. We are the first company to use Google Glass for market research (retail shop-along, usability, ethnographies). We were also one of the first to pioneer the effective utilization of social media recruitment, saving our clients time and money.
Our approach is customer based, however each project is tailored to you and your goals.
Niche focus includes (but not limited to!) hospitality (hotel, restaurant), geriatric, beauty, education (college/university), LGBT, Hispanic, boomer, moms, technology (mobile)
150 West 25th St , Suite 604
New York, New York, 10001
United States of America, New York (NY--NJ--CT)
It is possible to do more natural, unobtrusive research, utilizing Google Glass. It is possible to truly see through the eyes of your customers and experience what they are experiencing (with your product/service/brand). Uses include but not limited to: retail/shopper insights, website testing/usability, mobile/app/game testing, ethnographies, in-home research, etc. Glass can also allow you to go into places you may not otherwise be able to utilizing traditional research methods: shopping malls, grocery stores, amusement parks, bars and restaurants, airports...MORE