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Dana Stanley
Greenbook’s Chief Revenue Officer
Cascade Insights vs Material
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Company details
Description
Whether your organization needs to take advantage of a market opportunity or is facing a competitive threat, you need clarity.
Unfortunately, many B2B tech companies have worked with research partners
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
Type of company
Full Service
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
B2B Focused
Tech Focused
15+ Years of Experience
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
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New York, New York, United States
Market Research Specialties
Computer Software [market sector expertise]
Business-to-Business Research
B2B Research Market & Competitive Intelligence
Technology [market sector expertise]
B2B Research with Professionals & Executives
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers