Insights That Work

Insights That Work

Real stories.
Real results.

Read the best research stories exclusively from the GRIT Top 50 most innovative companies.

Every year, participants in the GreenBook Research Industry Trends survey (GRIT) vote for the most innovative companies in market research. When the rankings came in earlier this year, we asked the Top 50 to share their best research stories.

You’ll see how innovative market research creates real value for real clients. You’ll hear real stories about delivering real results. You’ll learn about insights that work.

Business stories are best told as case studies. Each of the 29 case studies in this eBook explains an insights challenge, describes a solution, and shows the outcome — to demonstrate what's possible.

We hope you find this eBook interesting, inspiring, and possibly even helpful as you tackle insights challenges of your own. Enjoy, and please let us know what you think.