Insights That Work

Insights That Work

Real stories.
Real results.

Read the best research stories exclusively from the GRIT Top 50 most innovative companies.

Welcome to the second edition of Insights That Work—your guide to how the top market research companies are solving real research problems.

Every year, participants in the GreenBook Research Industry Trends (GRIT) Report survey vote for the most innovative companies in market research. In this guide, these top companies share the real-life challenges and solutions of their biggest clients.

Insights That Work shows you how innovative market research is creating real value for real clients. Each of the 24 case studies in this guide explain an insights challenge, describes a solution, and shows the outcome – to demonstrate what’s possible and how you can get there

We hope you find this guide intriguing, inspiring, and helpful as you tackle insights challenges of your own. Enjoy, and please let us know what you think!