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GRIT Report—

The GreenBook Research Industry Trends (GRIT) Report is the leading survey of the insights industry, analyzing trends, providing benchmarks, and serving as a strategic planning resource for researchers. Tens of thousands of insights professionals and executives worldwide read each new edition of the report.

Insights That Work eBook

Take a deeper look into the work of the GRIT Top 50 most innovative companies as they share their best research stories. Each real-world case study explains an insights challenge, describes a solution, and shows the outcome - to demonstrate how innovative market research creates real value for real clients.

GRIT Consumer Participation in Research (CPR) Report

Knowing how to reach, engage, and understand people is the foundation of insights. Yet, as an industry, we’'ve struggled to prioritize the respondent experience. This report is a tool to help you do so.


Questions? Please contact us at marketing@greenbook.org.

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