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Rakuten AIP
Rakuten AIP

Proprietary online panels covering Japan, China, Korea, Taiwan, Hong Kong, Singapore, Thailand, Malaysia, Indonesia, Vietnam, India & The Philippines.

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RazorFocus
RazorFocus

Stamford, CT boutique with 3 state-of-the-art suites, HD A/V capture, 21k+ database, high touch service, and highly experienced marketers on staff.

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REALeResearch
REALeResearch

REALeResearch provides expert-level consumer-experience, UX and usability research. In-person and remote (web-based) methodologies offered.

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Related Articles

Onboarding for Success Onboarding for Success

Camille Nicita, Chief Operating Officer, Gongos Research

Camille discussed Gongos Research’s approach to onboarding at the 2011 CASRO Management Conference in Chicago.

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Effective B2B Messaging: Why the CPG model fails

Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

When developing a marketing strategy for consumers, consumer packaged goods (CPG) firms generally concentrate on developing a unique selling proposition (USP) to convince one person, the buyer. In an organization however, multiple people may be involved in a "buy" decision. Here are some guidelines for creating your marketing strategy and its messages.

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