Market research firms conducting research on products and services used by non-manufacturing professionals. Use business-to-business (B2B) research to study opinions, attitudes, and trends among white collar workers such as doctors, lawyers, academics, government workers, etc.
The sweet spot of competitive positioning ensures your brand is relevant to the target audience and differentiated from the competition. This article from Sawtooth Technologies pinpoints ways to position your brand, particularly in the business-to-business market.
Business-to-Business markets often neglect the importance of opinion and perception among B2B stakeholders. But, understanding perception is crucial as it impacts the decision to invest in certain areas, the willingness of supply chain links to work together and countless daily activities dependent on having appropriate perceptions. In today's B2B markets, perceptions are enhanced, developed and sustained through the following vehicles.
The business-to-business market differs in key areas from business-to-consumer research and requires a unique approach in terms of market research. DJS Research Ltd details the differences and the appropriate method for conducting research.
The current economic climate has caused some companies to defer or cancel market research projects. In many cases, a company may have correctly determined that the cost of completing a survey within the parameters required for actionable data is no longer possible given its current budget. However, defining exactly what those parameters should be is not always clear, and that is what mostly determines the project cost. This article focuses on the concept of incidence rates, which can be one of t