GreenBook, The Guide for Buyers of Marketing Research.

GreenBook

Webinar

August 23, 2018, 12 PM - August 23, 2028, 1 PM

View the recording to hear our panel's take on Blockchain.

B2B International

Press Release May, 2013

Berlitz recently commissioned B2B International to conduct an assessment of the market for global leadership training, finding that over two thirds of organizations use an external supplier and that many organizations are over-managed and under-led.

B2B International

Press Release February, 2013

Another exceedingly strong year of growth for international business-to-business market research and market intelligence specialists.

Customer Lifecycle, LLC

White Paper October, 2012

Retain, the final paper in the Acquire, Serve, Grow ,and Retain series, discusses how to retain the profitable customers your organization has created by following the steps outlined in the three preceding papers. We suggest that the best way to accomplish that is through a dual perspective — aligning the perceptions of employees with the requirements of customers.

Camille Nicita, Chief Operating Officer, Gongos Research

Article January, 2012

Camille discussed Gongos Research’s approach to onboarding at the 2011 CASRO Management Conference in Chicago.

eprobe Research Private Limited

Article November, 2011

Analysis and opinion of the future of cloud computing. eprobe Research, is a leading market intelligence and consulting organization headquartered in India.

Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

Article March, 2011

When developing a marketing strategy for consumers, consumer packaged goods (CPG) firms generally concentrate on developing a unique selling proposition (USP) to convince one person, the buyer. In an organization however, multiple people may be involved in a "buy" decision. Here are some guidelines for creating your marketing strategy and its messages.

Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

Article February, 2011

Businesses buy hardware, software, and services based on ROI, right? Not always. Sometimes selling a product based on a low acquisition cost can be a far superior pitch to a high ROI. Which is more important and when?

Copernicus Marketing Consulting and Research

Article May, 2010

This article shares findings from a survey of marketing executives and their decision-making approaches - intuitive judgment versus data and research-based.

Dana Stanley, President, The Operandi Group

Media March, 2010

Research Rockstar is an online training company that shares education on marketing research topics. This interview with the founder conducted by Dana Stanley shares insights on the most popular classes, including how to hire the right agency or which research method to use.