Top Advertising & Communications Strategy Research Companies
Leading market research companies that study advertising and communications strategies to determine the most effective ways to implement them. These vendors help you develop strategic communication planning methods to generate elements and advertising vehicles that best communicate your strategy.
Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012.
There are many theories about the potentially exponential power of social media. However, brands and advertisers need a reality check - such power is merely potential. The execution of communications through social media is not magic - it does require thought, investment and time.
Technology has enabled marketers to become part of a person’s daily life, and brands can now offer unique consumer experiences across devices. Likewise, Researchers can interact with consumers at any moment, through many devices and touch points. We will see the raise of a new generation of Tech savvy Researchers, and the born of a new enterprise role: the Chief Research Technology Officer (CRTO).
While finding the right new product or service is a pretty high hurdle in and of itself, there’s also the marketing plan and the often overlooked execution plan to consider. Here are three steps you can take to keep all the parts of the marketing plan heading in the same direction as you roll it out into market.
Marketers have lost control of certain aspects of brand communication - it is no longer enough to identify and communicate one brand position. Brands now target specific groups of consumers to ensure their message is relevant, compelling and motivating. One of the most important steps is using customer input, as described in this article.