Market research companies offering online surveys services for advertising research. Identify providers of surveys designed to obtain audience reaction to advertising communications in terms of visual, audio and graphic elements. The survey questionnaire is posted at specific online or website locations, and respondents visit the location to complete the questionnaire.
A manufacturing company with a small market research department (comprising of 2 researchers) needed ad-hoc help with programming online surveys, processing survey data, and compiling research reports. A key objective of this engagement was to develop research reports that not only provided good
Borden Dairy approached GutCheck with a time crunch situation: a regional advertising campaign was on the brink of launch, and the marketing team needed to know which spot would be best for their target audience. Specifically, which one would resonate the most with moms who were making the decisi